There is currently no doubt that gambling for money is a phenomenon that engages many Swedes. In addition to the gaming market itself showing steady growth quarter after quarter, the number of players applying to the various gaming platforms is also increasing. According to statistics published by the Spelinspektionen, every third Swede plays at least once per quarter, and every fourth at least once a month. But what is it that continuously attracts the players?

Gambling at a casino without a Swedish license: bigger bonuses and other winning opportunities

Since it is currently permitted for Swedish players to visit both a Swedish-licensed casino and a casino without a Swedish license such as casinobonusarhub.com , players have many options when it comes to choosing a gambling site. In many respects, both the licensed and unlicensed casinos are very similar in how the players carry out their games, deposits and withdrawals, but there are, however, a number of differences in their design. Something that can affect players' interest in games, and why they are attracted to specific sites. 

As early as 2021, the Swedish Gaming Authority reported in its annual report that there is a great interest among Swedish players in choosing casinos without a Swedish license instead of Swedish-licensed counterparts. Mostly because of their more favorable offers where the bonuses tend to be bigger and other winning chances and odds are offered. Factors that are very different from what the Swedish casinos are currently allowed to offer their players. 

In this year's edition of the report, the same reasons for gambling at foreign casinos are again at the top, but with some differences. In 2021, it was the other winning possibilities and odds chances that were the main reason. This year instead, it is the more lucrative bonus offers that take first place. 

This differentiates the bonus offers

Why bonuses in particular attract players to visit casinos without a Swedish license is mainly due to the regulations that currently exist in Sweden. Since 2019, when the current gambling law came into force, strict requirements have been placed on the gambling companies to ensure a safer gambling market in the country. Among other things, the gaming companies themselves are no longer allowed to decide how many bonuses are awarded, but must adhere to the rule of one bonus per player and license holder . 

The reason why the rules have been put in place is that players should not be enticed to spend more either money or time on the sites than they actually can and can afford. Today, there is elaborate consumer protection within the Swedish gambling sector which is intended to prevent players from risking ending up in gambling abuse or addiction. 

Casinos without a Swedish license, which, on the other hand, operate under other jurisdictions than the Swedish one (for example via Malta or the UK gambling authorities) are faced with different regulations. The regulations there are often seen as much freer than the Swedish ones, as the gambling companies can offer more bonuses together with loyalty and VIP programs where loyal players are rewarded. This is regardless of whether they spend a lot of time and/or money, or have simply been customers for a long time. 

Thus, when visiting foreign casinos, Swedish players can take advantage of more bonuses, which many players interpret as better chances of winning, and increased profitability for their deposits. This despite the fact that the bonuses often come with high turnover requirements, which in the long run require more game rounds before any winnings can be picked out. 

Differences in supply create other profit opportunities and odds chances

Even the selection on the gambling sites itself is an attractive factor for many players. This is because casinos without a Swedish license often have a larger selection of games, or that they have chosen to specialize in a specific type of game. Today there are casinos that, for example, specialize in only slots or card games (poker, blackjack, etc.) and casinos that mix the various. In addition, there are also so-called hybrid casinos that offer both classic casino games together with sports betting. 

Since the foreign actors have a significantly larger target group to target, a larger selection is required in order not to lose important customer groups. Therefore, these can offer a selection consisting of more unusual games, which do not have as great a foothold among the Swedish players. This is perhaps most characteristic of betting sites that offer some type of sports betting, where odds on competitions and matches that are not available on the Swedish market often appear. 

Availability – the key to the success of gambling companies

Despite the fact that the differences regarding bonuses and winning opportunities are significant, and that it is because of these differences that Swedish players mainly look for foreign players, there are still similarities between the two game options that generally attract more people to play online. Namely the availability. 

Due to the digitization of society, where we now do many of our everyday tasks online – from studies and work to healthcare and bank visits – high demands are also placed on the gaming companies to follow the same trend. That is, they are adapted to be easily accessible and user-friendly for the players. An easy-to-operate and mobile-friendly casino is given greater chances of success because more people get access to the entertainment, without complicated processes.